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Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses Simon & Schuster this collection features the frontsISBN 13: 9781403998972 Publisher: Palgrave Macmillan UK Publication date: 11 14 2005 Edition description: 2006 Pages: 168 Product dimensions: 6. 10(w) x 9. 25(h) x 0. 02(d) The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market.